2024 Winners and losers: Apple

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The past year was a weird one for Apple, as it primarily focused on maintaining its smartphone market dominance while dipping its toes in XR and AI. Regulators from around the world came knocking on the doors of Cupertino’s walled garden and we saw the first cracks with iOS 18’s release. The iPhone 16 series brought more refinements that garnered enough interest from consumers but fell short of initial expectations. The M4 series chips continued to offer blazing-fast performance for Macs and iPads, while the new AirPods 4 delivered great audio and active noise cancellation without silicone...



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