YouTube's blocking of ad blockers isn't a "small experiment" anymore

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Back in June, YouTube announced that it was running a "small experiment" globally where it urged a tiny subset of people using ad blockers to disable them if they want to view content on the platform. This is no longer a "small experiment". YouTube now says it's launching a global effort to crack down on ad blockers and encourage users to either allow ads or pay for YouTube Premium (where there are no ads). This comes straight from YouTube communications manager Christopher Lawton. When you run into YouTube's ad blocker block, you'll see a message like the one in the screenshot...



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