Twitter experiments with video again, tests vertically scrolling video

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Twitter announces on its official Blog that it will begin rolling out a new way to experience videos on TikTok. No, Twitter isn’t going to start pushing TikTok-like short videos the same way that IG did with Reels or YouTube with Shorts. Instead, it is only going to take one element of short form video, making it easier to discover video content on the platform. Twitter is introducing a new “immersive media viewer” which will play videos in a new full screen view. This will be accessible by simply tapping/expanding a video from a Tweet. Users will be able to swipe up from any video if they...



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